Mission, Vision and Values

Mission

To be a global company, admired for the innovative and sustainable way it transforms the forest into products and services that contribute to people’s well-being.

Vision

Extend to other business areas the leadership achieved in printing and writing paper and so raise Portugal’s international profile.

Values

Trust 
We believe in people, we accept everyone's contribution and we respect their identity: we are committed to development, cooperation and communication.

Integrity 
We are guided by principles of transparency, ethics and respect when dealing with each other and with others.

Enterprise 
We are passionate about what we do, we like to get out of our comfort zone, we have the courage to take decisions and accept risks in a responsible way.

Innovation 
By expanding our knowledge and creative potential, we can together achieve the impossible.

Sustainability 
Industrial, social and environmental sustainability is our business model.

Excellence
We believe in quality, efficiency, safety and rigour in everything we do.