To be a global company, admired for the innovative and sustainable way it transforms the forest into products and services that contribute to people’s well-being.
Extend to other business areas the leadership achieved in printing and writing paper and so raise Portugal’s international profile.
We believe in people, we accept everyone's contribution and we respect their identity: we are committed to development, cooperation and communication.
We are guided by principles of transparency, ethics and respect when dealing with each other and with others.
We are passionate about what we do, we like to get out of our comfort zone, we have the courage to take decisions and accept risks in a responsible way.
By expanding our knowledge and creative potential, we can together achieve the impossible.
Industrial, social and environmental sustainability is our business model.
We believe in quality, efficiency, safety and rigour in everything we do.